The mission of the Adopt-A-Mile program is to generate course support for the event, while raising awareness for nonprofit organizations and businesses who are working on race day and throughout the year to support health in fitness in the Fort Worth community. It’s a collaboration of community efforts to bring a fantastic support system to the runners!

Support our runners by adopting-a-mile along one of our many courses (Marathon, Half, Ultra, 5K, 10K, and Kid’s 5K). The Cowtown will provide a sign with your company, organization, or individual name on it. You may decorate, have entertainment, organize a block party, or whatever else you wish to cheer runners on. Be creative and have fun! For the low cost of $100 per mile you can help support the runners and be seen by over27,000 participants!

Thank you to the following for supporting The Cowtown: 

Mile 1: Dr. Bob Kaman

Mile 2: (5K) Cook Children's Health Care System 

Mile 3: Chase

Mile 4: NBC 5 

Mile 5: Miller Coors 

Mile 6: Message Sports

Mile 7: Heidi & Larry Swartz

Mile 9: Theresa & Brian Hocker

Mile 10: (Half Marathon) Hawkeye-The Big 96.3 KSCS

Mile 11: HCA North Texas

Mile 14: UNT Health Science Center

Mile 16: Message Sports

Mile 18: Adelaide & Tom Leavens 

Mile 19: Star Telegram

Mile 20: Core Elements Fitness Studio

Mile 23: Mary Ann & Tom Kleuser

Mile 30: (Ultra) Miller Lite